Are you planning to open your own restaurant and need some strategies to market it? Or you already own a restaurant but it’s not working out to be highly profitable? Do not worry, you are at the right place.
Interestingly, the food industry is one of the most crowded industries in the world and obviously, which makes it utterly competitive to survive. Strategies are the only way out to cut through this noise and stand tall among the rest.
Here’s a list of few strategies that work wonders in the restaurant business:
1. Food Delivery Apps/Marketplaces
The best way to sell your food is via food delivery apps like Zomato or Swiggy. A basic commission per order is taken by them, but always remember it’s a win-win for both.
The Indian marketplace is also a great option. Top marketplaces in India are Zomato, Swiggy, UberEats and FoodPanda.
2. Building Relationship
According to a survey, loyal customers constitutes about 53-76% in a restaurant’s business. Therefore, restaurants are expected to try to retain and build a relationship with customers who visit your restaurant regularly.
This can be done by sending them their favourite dish for free, once every month.
You will get thousands of content-writers around you who can write good stuff about your restaurant but the best way to attract your customers is by writing story-based articles about your restaurant.
Sharing such stories on social media platforms like Facebook, Twitter, and LinkedIn.
4. Social Media Accounts
Restaurants can use social media platforms like Pinterest and Instagram to showcase their awesome cuisines. Mouth-watering images often create a lasting impression in the taste buds of your customers, and they would come running to you the next time they want to eat in a restaurant.
Click pictures of the dishes and upload them with name, price, history from where it emerged.
5. Maintain Positive Reviews
If you have listed your restaurant in the marketplace, it’s time you must add your business to Google, Facebook, and other local listing sites. Once sorted, ask for reviews and recommendations (mostly positive!), give your customers a small treat in return of a review – and see its far-reaching effects.
6. Contests and Interaction
Use social media platforms to post real images and engage with your followers. Your content on these platforms can attract new followers. Ask people to tag your restaurant on Facebook and Instagram and win free food.
You can also ask old customers and lovers to name the new food items that are added to their menu.
7. Customize food to make it exclusive
It’s not necessary that every customer must like the whole menu of your restaurant. Some must be your signature dishes so that people come to your restaurant for that particular dish.
Ask yourself “why should people buy from me”? and choose your exclusive dish accordingly.