Creating memorable and meaningful taglines are very important in terms of the marketing perspective. A tagline should be simple short and convey a message that attracts consumers to buy the product. The catchy slogans and taglines are something every brand needs to consider. Below are some of the best taglines and slogans used by brands.
1. Apple: “Think Different”
Apple is not only known for its quality in phones and MacBooks but its marketing has also been unique from the earlier days. This slogan was first shown in a commercial advertisement in response to IBM’s campaign having tagline as “Think IBM”. Apple’s tagline soon became famous and consumers came to know a lot of new things about this giant in the computer industry.
2. Nike: “Just Do It”
Nike came up with this tagline to bring the message that anyone can achieve whatever they want to. This short line conveys the audience a message to just believe in themselves and give a try to whatever they want to achieve. The “Just Do It” campaign was very positive for Nike and a huge increase in sales was seen after this.
3. L’Oréal: “Because You’re Worth It”
Girls and women use L’Oreal for looking beautiful and confident by makeup products. L’Oreal tried to connect with the audience by making them feel that they are worth the attention. This tagline was not about the product but about how it makes you feel when you use it.
4. Surf Excel : “Daag Acche Hain”
This is not just a tagline but a complete story that gives us a beautiful message that it is fine to have problems in life. Surf excel claims, every stain a child brings home is an experience, a value learned in process of getting dirty. Hat’s off to surf excel for this lovely line.
5. Asian Paints: “Har Ghar Kuch Kehta Hai”
Asian paints used this tagline to make an emotional connection with their consumers and they succeeded in it. Making a home is always a dream of middle-class people in India and everyone wants their new home to look beautiful by using the best paints. Asian paints have definitely used this perfectly to market their brand.
6. Coca-Cola : “Thanda Matlab Coca-Cola”
One of the most famous taglines of all time used by Indian brands. Coca-Cola has always been famous for their advertisements and slogans. It is so simple and easy to remember lines that connect with every sector of society, whether someone is rich or poor thirst feels same to everyone and Coca-Cola gives relief to this thirst.
7. Idea: “An Idea Can Change Your life”
Idea came with a different plan of attracting customers, they tried to show the benefits of creativity and ideas in everyone’s life. As India is a country where people like to think and debate about new ideas a lot, this tagline achieved immense popularity.
These are the brands and taglines which tells us the importance of giving a message in marketing can work wonders. Do share more such lines if you remember any.