The social media today can do just anything. The most critical part of the whole conversation would revolve around how can social-media be so capable of doing anything. Want to have a look? Let’s proceed.
JCB, aka JC Bamford Excavators, founded in 1945 by Joseph Cyril Bamford, is a British company that manufactures equipment for construction, demolition, agriculture, and waste handling. JCB is basically a brand that mainly concentrates on B2B communication and has nothing to do with the common people.
#JCBKiKhudai has been trending for quite a while on all the social media platforms, with a life of its own. It is actually hard to say how and when the process initiated, but it was certainly a much-needed break from all the politics we have had been going through these days.
This trend certainly taught us quite a few things, let’s take a dig:
It was just a while ago when a senior ad-marketing executive went on saying that it is really difficult to make something go viral on social media, given the control the platforms wield over organic content. But this #JCBKiKhudai social media mania around the excavators from JCB has made people re-think about the fact.
#2 Shot of Credibility
It is worth acknowledging that the JCB excavators’ memes, that have been made viral across different platforms, gained a shot of credibility when the official Twitter handle of JCB acknowledged the love for these memes. This acted as a catalyst to the fumes of #JCBKiKhudai which was spreading all over the internet.
— JCB (@JCBmachines) May 27, 2019
We are truly humbled by the love shown for JCB in India today, with #JCBKiKhudai trending across the country! Thank you to our customers and fans for your enthusiasm and support! With @JCBIndiaLtd, you can #ExpectMore. #JCBkikhudayi pic.twitter.com/4oGhCAqcyJ
— JCB (@JCBmachines) May 27, 2019
#3 Power of Memes
A myriad number of memes are being made on JCB excavators digging the earth/mud/tar, to which the people are laughing and having fun. People are digging up old videos of excavators in action to produce memes and have even dragged popular politicians, cricketers, and Bollywood actors into their memes to enhance the user’s experience.
Well, this just lead to more and more popularity in the JCB days.. and ofcourse none of us are alien to the extraordinary power of memes these days.. Who has forgotten the overnight star, Priya Prakash Varrier?
#4 Benefits of making a content viral
It is worthwhile to know that the JCB is an umbrella to all the excavator machinery, whether it belongs to other companies as well. JCB has been able to create that brand image which made it the Bisleri of the bottled water. So, if it is seen this way, the JCB has got mileage to its brand just for free, and if it is to maintain this, it has to come forward and crack communications in the B2C field.
Although, the benefit here is two-way. The people who are making the JCB content viral, are using it to get the audience to drive to their page and follow for more such content.
#5 Trend is all that matters
It is a bit ironic that the leverage that the JCB is getting from these memes may go into a vein because the working model of JCB is strictly concentrated on B2B communication. Alongside, there is another irony to this. The people who are making this content viral, so excitedly, themselves don’t know why this content is trending. People are just going with the trend!
What the experts say
The experts have a different opinion for this social media mania. Some say that the brand marketers should use the trending topic to drive consumers to their brand by creating content around them and some say that the JCB trend is short-lived and nothing much can be gained from this.