Started in April 2016, The Kapil Sharma Show soon became the favorite show for the Indian audience. From getting the highest TRP for a long time and ending badly due to depression of the show host Kapil Sharma, this show has seen all days. A fight between 2 of the best comedians in the country made this show loose popularity it used to have. The channel tried to solve this by replacing the artists who left but all went in vain. Everyone is waiting for this show to return but there is no confirmation about it. Take a look at 5 marketing lessons to learn from The Kapil Sharma Show.
1. Don’t hesitate to try new things
This show always had something new for the audience in every episode. The actors in this show were multi-talented and played more than one role which helped Kapil a lot. This implies to marketing too, if you want your product to stand out different from other brands you have to use new marketing techniques.
2. Know the value of team
Marketing is a team task and one can not achieve success in it without a good team. You need to have good tuning and transparency with your team. Don’t hesitate to share your thoughts with them and make an atmosphere where everyone respects each other irrespective of the position he/she is working.
3. Image is everything
It is rightly said that “It takes years to make a good image and just seconds to ruin it.” This show was a big hit till audience came to know about the fights between the artists, most of the things about their fight were rumors but still, it created a negative image of the show and soon audience stopped watching it.
4. Quality product and planning
The success of any marketing campaign lies in its product. You can only sell a product once without quality but the customer won’t take the risk of trying it again. Every aspect of this show was well planned. Whether it is the set or jokes everything was of high quality.
5. Use strong endorsements
Another reason why this show rocked among the Indian audience was showing famous celebrities in every episode. A lot of people watched this show due to their love for celebs. In a country like India where celebrities are treated like superhumans, one should not ignore the importance of endorsements in the marketing campaign.
These were some of the marketing lessons we can learn from the Kapil Sharma show and we pray that this show comes back again and makes people laugh as it used to be because laughter is the best medicine and everyone needs it badly.
