Reality shows are a great source of entertainment for the Indian audience. Bigg Boss is one of the most famous TV show in India. Not only we can get entertainment from this show but a lot of other things can also be learned. We have tried to reveal some social media marketing tips which we can learn from Bigg Boss 11 marketing campaigns.
1. Use hashtags to gain conversations
Hashtags are a great way of marketing if you can do it in an interesting way. Bigg Boss Facebook page shows post about the show with hashtags that can drive conversations.
2. Polls and contests
Polls and contests can make your digital marketing very interactive for the public. In Facebook posts, Bigg Boss 11 has used polls to know what people think about the contestants and contest such as #BiggBossKePadosi contest.
Memes are now a crucial part of any social media marketing campaign. Memes attain a place in the human mind very easily which creates an image of the brand. Bigg Boss 11 page is posting regular memes so that the marketing doesn’t get too serious.
4. Using short videos
Teasures create a sense of curiosity in viewers that what next will come in the next episode. Bigg Boss is using small videos to perfection which are helping them to gain huge TRP in every episode.
5. Facebook live option
Getting the contestants live is a great idea as audience loves to see their stars in action through Facebook live. If brands can use this option properly there is a great chance of connecting with the consumers directly.
These were some social media marketing tips that you can learn from the TV show Bigg Boss. Do tell us who is your favorite contestant in Big Boss this year in the comment section.