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10 Secret Tricks Advertisers Use To Make Food Look Delicious

| Published on February 7, 2018

Nothing looks exactly same in real life as in advertising, the delicious looking food that we see in television commercials is rarely the real one. Advertisers use many tricks to make viewers believe that they use real food in TV commercials. Let us have a look at some of the most popular ways by which advertisers fool us.

1. Liquid soap for creating foam

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Advertisers use liquid soap as it looks attractive and similar to the real foam.

2. Colouring mashed potatoes instead of ice-cream

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Ice-creams can melt very quickly under the light of cameras so mashed potatoes are coloured to avoid the melting issue.

3. Using shaving cream instead of whipped cream

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Whipped cream can also melt very fast but shaving cream doesn’t which makes it a perfect alternative for photographers and ad makers.

Also Read:These facts about fake brands & products will amaze you

4. Glue for showing milk

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Real milk makes the cereal soggy, so white glue is used instead of milk for keeping cereal at the surface and keep its original form.

5. Adding antacids to soft drinks to make them look fizzy

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The soft drink ads we see use antacids which makes them look fizzy and attractive.

6. Heating wet cotton balls to get that tempting steam

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We all love watching food with the steam that makes us wonder about the taste of it. Well. this steam is made by heating wet cotton balls.

7. Spraying deodorant to make vegetables and fruits look fresh

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Ever wondered why all the vegetables and fruits look so shiny and fresh in the commercials? Deodorants are behind this freshness.

8. Plastic cubes instead of ice-cubes

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The ice cubes in ads look perfect and they don’t even melt. That’s because they are made of plastic.

9. Using lipstick on strawberries to make them look redder

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The strawberries we see looks redder than the real ones because of the lipstick applied on its surface.

10. Using cardboard instead of cake

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To keep the cakes dry, advertisers use cardboard inside them. They do so to make the cake more attractive and symmetric.

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