Logos and names hold an important place in marketing. When we start a business we don’t know how far it will go but those who reach big heights are seen as a source of inspiration for the wannabe successful people. Did you know that many popular companies originally started with different names? Below we have a list of some of the biggest brands that were known by some other name. Take a look:
1. BackRub –> Google
We all know about Google but do you know the original name of this search engine was Backrub. The founders of BackRub decided to rename their search engine and company to Google.
2. Research in Motion –> Blackberry
The makers of Research in Motion changed the name to Blackberry in 2013 to change the market image of the brand and increase sales.
3. Tokyo Tsushin Kogyo –> Sony
Tokyo Tsushin Kogyo was a name of radio repair shop which later became Sony Corporation in 1958 after making the first ever transistor radio in 1955.
4. Blue Ribbon Sports –> Nike
Nike was originally known as Blue Ribbon Sports. The word Nike comes from the Greek goddess of victory, which is pronounced as “ny’kee”.
5. AuctionWeb –> eBay
One of the most popular name in e-commerce eBay was earlier known as AuctionWeb as it allowed users to participate in the auction for the price of products.
6. Pete’s Super Submarines –>Subway
After trying so many different names the founder of Pete’s Super Submarines settled with Subway as it was a mixture of previous names.
7. Brad’s Drink –> Pepsi
Pepsi is recognized worldwide but the name of this soft drink brand was something else. In 1898 ‘Brad’s Drink’ was renamed to Pepsi.
8. Stag Party –> Playboy
The popular magazine brand Playboy also had a different name. The founder of Stag Party changed its name due to an infringement on the title just before one month of its launch.
9. Confinity –> PayPal
Paypal was originally called Confinity which came after merging confidence and infinity. Later it was renamed PayPal.
10. Jerry’s Guide to the World Wide Web –> Yahoo
Founders of Yahoo- Jerry Yang and David Filo were not happy with the name of the world’s largest search engines. “Jerry’s Guide” so they changed it to YAHOO which means Yet Another Hierarchical Officious Oracle.