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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Home Misc

10 Popular Companies That Originally Had Different Names

Shubham Sachdeva by Shubham Sachdeva
February 28, 2018
in Misc
A A

Logos and names hold an important place in marketing. When we start a business we don’t know how far it will go but those who reach big heights are seen as a source of inspiration for the wannabe successful people. Did you know that many popular companies originally started with different names? Below we have a list of some of the biggest brands that were known by some other name. Take a look:

1. BackRub –> Google

Source

We all know about Google but do you know the original name of this search engine was Backrub. The founders of BackRub decided to rename their search engine and company to Google.

2. Research in Motion –> Blackberry

Source

The makers of Research in Motion changed the name to Blackberry in 2013 to change the market image of the brand and increase sales.

3. Tokyo Tsushin Kogyo –> Sony

Source

Tokyo Tsushin Kogyo was a name of radio repair shop which later became Sony Corporation in 1958 after making the first ever transistor radio in 1955.

4. Blue Ribbon Sports –> Nike

Source

Nike was originally known as Blue Ribbon Sports. The word Nike comes from the Greek goddess of victory, which is pronounced as “ny’kee”.

Also Read: 10 interesting facts about Nike that will amaze you

5. AuctionWeb –> eBay

Source

One of the most popular name in e-commerce eBay was earlier known as AuctionWeb as it allowed users to participate in the auction for the price of products.

6. Pete’s Super Submarines –>Subway

Source

After trying so many different names the founder of Pete’s Super Submarines settled with Subway as it was a mixture of previous names.

7. Brad’s Drink –> Pepsi

Source

Pepsi is recognized worldwide but the name of this soft drink brand was something else. In 1898 ‘Brad’s Drink’ was renamed to Pepsi.

8. Stag Party –> Playboy

Source

The popular magazine brand Playboy also had a different name. The founder of Stag Party changed its name due to an infringement on the title just before one month of its launch.

9. Confinity –> PayPal

Source

Paypal was originally called Confinity which came after merging confidence and infinity. Later it was renamed PayPal.

Also Read: Here are The Full-Forms Of 10 Popular Brand Names That You Need To Know

10. Jerry’s Guide to the World Wide Web –> Yahoo

Source

Founders of Yahoo- Jerry Yang and David Filo were not happy with the name of the world’s largest search engines. “Jerry’s Guide” so they changed it to YAHOO which means Yet Another Hierarchical Officious Oracle.

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