| 4 minutes read

4 minutes read

10 Most Searched Fashion Brands On Google

| Published on December 14, 2022

We all have our favorites when brands are concerned. Whether you are buying handbags, shoes, clothes, sunglasses, or perfumes we all have that one brand that is our first preference while shopping.

Have you ever wondered which brands are a top choice for people worldwide? There is a list of brands that are the most loved brands around the world.

Let us look at the 10 most popular brands worldwide in 2022.


Shein is a hot favorite amongst youngsters these days. According to the data gathered in the last 12 months, Shein, the Chinese fast-fashion retailer is the most searched fashion brand worldwide.

What is interesting is that Shein is a new entry to the leaderboard but has emerged as the top brand in a total of 113 countries. Quite impressive right?


After Shein dominated the first spot Zara is knocked down to the second most popular brand in the world. A total of 26 countries including its home turf Spain, Turkey, Croatia, Greece, and Japan have voted Zara as their favorite fashion brand.


Zalando, the German online retailer of shoes, fashion, and beauty has managed to maintain its position as the third most favorite fashion brand in the world. It is the third most searched fashion brand and has been voted with impressive scores in as many as 18 countries.


Nike undoubtedly is one of the most famous and most loved fashion brands for people around the world. Although, as compared to 2021 it has come down by two positions, it still is the most searched brand in 10 countries including South Korea, Bangladesh, Laos, Malaysia, Mongolia, Samoa, Slovakia, Thailand, and Timor Leste.


Next on this list is another shoe-manufacturing giant, Adidas. Its distinct style and trendy designs make it a hot pick amongst shoe lovers around the world. In 8 countries, Adidas is the most google fashion brand which brings it to two positions among the most favorite fashion brands around the world.

Moving ahead are Macy’s, H&M, and Uniqlo as they have been the most searched and most loved fashion brands in three countries.


Macy’s is an American chain of high-end men’s and women’s clothing, accessories, jewelry, beauty, shoes, and home products. This high-end fashion brand has come up by 11 positions and has become the sixth most favorite fashion brand around the world.


On the other hand, H&M is undeniably one brand that is in line with the changing trends of the fashion world. Like last year it has made its position in the list of most loved fashion brands around the world and in fact it has some up by one position and has made its place on the seventh spot on this list.


Another fashion brand that has been in the same position as these two is Uniqlo. Uniqlo is a clothing apparel company. Originally founded in Japan, now it has become a global brand and has also become one of the most loved fashion brands around the world.


Next on the list is ASOS – ‘As Seen On Screen’, an online fashion brand that is one of the most successful online fashion stores globally. It has made its mark among the leading online stores in the clothing and shoe segments and has rightfully made its place among the most loved fashion brands worldwide.


Next comes Dior, which has come up by 1 on the list. The luxury fashion house despite being a little heavy on pockets is still a favorite for fashion lovers around the world. It is the most searched fashion brand in 3 countries and has escalated by one position in this list.

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