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3 minutes read

10 Indian Startups That Made It To ‘Amazon’s Global Selling Accelerator Program’

| Published on March 10, 2021

It can sometimes be difficult for consumer products startups to sustain in the market. They face numerous external & internal challenges which can sometimes become too much for some and they cease to operate. To help such startups deal with these challenges, Amazon has launched its ‘AGS (Amazon Global Selling) Propel Accelerator program’.

AGS is a six-week program that aims to accelerate business growth by providing you the right resources, mentorship and a platform to take your start-up global.

Here are the top 10 startups who made it to Amazon’s Global Selling Accelerator Program.

Azani Active

Siddharth Suchde launched this health and personal care brand in 2018 from Bangalore. As per the founder, Azani Active is high-performance nutrition and personal care brand created by athletes, nutritionists, and fitness experts. The brand is currently focused on entering North American and European markets with a keen interest to enter West Asia and Australia too.

D’Moksha Homes

D’Moksha Homes, an eco-friendly home linen brand, was launched in 2019 by Nimisha Dhanda and Manav Dhanda from Mumba. The brand claims to offer handcrafted and environment-friendly home linen made with only the most sustainable fabrics like hemp.

Currently listed on with fulfillment for the US, Mexico, and Canada markets, D’Moksha Homes soon plans to enter into the Japanese, West Asian, and European markets.


Femora is a homegrown kitchenware brand that makes utensils and storage products. It was founded by Manushree Khandelwal from Jaipur. Currently available on Amazon, the brand plans to enter the UAE market.

Rage Coffee

The coffee brand, Rage Coffee, was founded by Bharat Sethi from Delhi in 2018. The brand manufactures, markets, and distributes innovative coffee products. Rage Coffee comes in a variety of flavors and is convenient to carry in tube shots. Through the accelerator program, the brand plans to enter the EU and US markets.


Launched in 2015 by Deep Bajaj and Mohit Bajaj from New Delhi, Sirona is said to be one of the first Indian companies to have adopted and introduced a more modern and sustainable approach towards menstrual hygiene in India. The brand advocates the usage of reusable menstrual cups, where one cup can last up to 10 years.

Slurrp Farm

Slurrp Farm is a healthy food products brand that was launched in 2016 by Shauravi Malik, Umang Bhattacharya, and Meghana Narayan in Gurugram. The malnourishment of Indian children across the socio-economic spectrum was what triggered the idea in their minds to start this brand.

The brand offers nutritious food mixes like cereals, porridges, pancake mixes, cake mixes, alternative sugars like jaggery and coconut sugar.


Soulflower was founded in 2001 by Amit Sarda and Natasha Tuli in Mumbai. It is a homegrown personal care brand that has received a lot of appreciation and good reviews from its customers.

Currently available in the US, UK, UAE, and Singapore markets, the brand plans to go live in Japan, Australia, and Canada too.

True Elements

True Elements is a breakfast cereal brand launched in 2014 by Puru Gupta and Sreejith Moolayil. The brand offers plant-based, wholefood breakfast and snack products that fall under the ‘clean-label foods’ category.

Why Wait

Launched in 2013 by Amandeep Singh, the W2 Why Wait brand offers skincare, haircare, and body care products made from herbal and all-natural ingredients.

Wellbeing Nutrition

Wellbeing Nutrition is an organic certified, plant-based vitamin and whole food nutrition supplements brand that was founded in 2019 by Avnish Chhabria.

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