Ads are not always about promoting a product or launching a new product, sometimes the brands takes it too far. They try to focus on certain problems related to society and narrate little stories that touches our hearts.
Some talk about gender equality, some serious social issues, some plights of relationships well woven by labyrinth of emotions to entangle us. And we are left spell bounded!
Today we will look upon some Indian Ads that have sent social messages through their campaigns and also through creative and funny ways.
1. Vicks India
How beautifully can you script the plights of being a Transgender in this society? Gender is never a bar for anything according to laws but this society differs to believe. This ad tries to change the mindset of every individual out there in a beautiful way depicting a message that everyone deserves love and respect. How Gauri Sawant who is a Trans-woman going against the odds is trying to bring up an orphan child who wants to be a lawyer just to fight for her mother’s rights. Vicks truly brings out there tagline “Where there is family, there is care” through this ad!
2. Ariel
This ad would surely make you emotional. How thousands of women over the years have taken the burden to balance between all odious works in home and office and how no one ever eyes that. A father visited a daughter and couldn’t stop himself from blaming him for always creating wrong example that a girl always has to do all house works where a man can sit and enjoy a match on television. He writes a letter feeling sorry but takes a pledge to help his wife as it’s never late. It ends with a message,” Why is laundry only a mother’s job?”
3. FeviKwik
We everyday get news about something happening around the Indo-Pakistan border! Terrorist attacks, soldiers getting killed and media making a lot of hype. But this simple funny ad speaks a lot! A proud smile maybe just because how it goes at last and ends “Todoo Nahi Jodoo”
4. The Hindu
Not every time you expect to get a strong message from a one minute ad! A professor divides a class saying that they would have a political debate. He asks them to have a proper parliamentary behaviour. The obedient students perfectly copies the hooliganism that the politicians showcase in Parliamentary debates. The video ends with a message, “Behave yourself, India. The youth are watching.”
5. Anti Smoking
How to deal with serious social issues like smoking in a funny way? Well, this ad is the perfect example. The ad featured Sunny Leone, Alok Nath, Deepak Dobriyal and depicted the message that smoking can cost you your last wish! “Every cigarette reduces 11 minutes of your life”.
6. Pnb Metlife
Oh you won’t be able to understand this one until the ad ends for sure! A funny ad with a strong message about uncertainty in life! A magician transforms a man into pigeon and just when he goes ahead to transform him back to his original form the bird flew away joining the flock! “Who knows what will happen. Get insured.” the video ends!
https://www.youtube.com/watch?v=iEEBk9IKIeM
7. Amul
Well a bit long but a sweet story of love! Amul is always innovative about their ad campaigns and this one is a story of two teenagers falling in love for first time. Their first smile, first meeting and how its all attached to Amul.
8. Tanishq
This time Tanishq was at its best! Every individual could relate to this ad. a story of four friends and how they are remembering their journey by singing a song on one of them’s birthday party. Age is basically just a number and how life begins to get colourful and happy even at 40!
9. Lifebuoy
Lifebuoy sends a strong message through this campaign. It asks everyone to celebrate birthday of every 5 year old suffering from Thesgora! The ad depicts the bonding between a dad and his child!
10. Samsung Services
This one has 100 million views on Youtube! For the first time, Samsung dared to take an unconventional step, and stirred the emotional quotient of viewers. The whole video showcases the journey of visually impaired people. it ends with a voice over, “Rishtey nibhaney ke liye kabhi kabhi thoda door jaana padta hai. Isiliye Samsung service vans jaati hai desh ke kone kone tak”
