In the world of social media, brand engagement plays a vital role in building consumer relations. And in 2018, Indian raised the bar for consumer engagement through innovative and inspirational brand campaigns. From brand awareness to product launches, brands in India were always there for us on Social Media.
While brands across so many industries made an effort to engage their audience on Twitter, these 10 brands shined through in 2018.
• Mercedes-Benz India
The Mercedes-AMG E 63 S 4MATIC+ reaches
0-100 kmph in 3.4 seconds. Think you’re as fast as the undisputed ruler of performance sedans? Test your speed quotient and win exciting prizes. Click here to take the challenge :https://t.co/Ct2kydSTh3— Mercedes-Benz India (@MercedesBenzInd) May 15, 2018
Mercedes-Benz India took the twitter gamification challenge to engage more audience on twitter so as to raise brand awareness. With funny and funky posts and amazing shots of its cars, it came 10th on the most engaging brands’ list.
• Tata Sky
The secret of a happy marriage is finding the right person just like @actorvijay and #Sangeetha. Wishing the epitome of love, a lifetime of togetherness and a happy wedding anniversary. Drop your wishes to the #Wishbox and make this a memorable one for the lovely couple. pic.twitter.com/GMbMp3lJ6i
— Tata Play (@TataPlayin) August 25, 2018
We all remember Tata Sky for its catchy tagline, but in 2018, Tata Sky changed itself once and for all. It took its branding to the next level and its twitter handle came through, bagging the 9th position on our list.
• Amazon India
Win a OnePlus 6. All you have to do is just retweet this with #ShareforOnePlus6. Get #TheSpeedYouNeed with the #OnePlus6 coming on 17th May. Know more – https://t.co/HaIxxRbBwX @OnePlus_IN pic.twitter.com/sjXZOzx400
— Amazon India (@amazonIN) April 25, 2018
With all the Big Billion Sale glamour, Amazon took the digital marketing into a fiercely competitive game. That plus the One Plus 6 campaign that it ran, it was easy for Amazon India to bag a position on this list.
• Wipro
Pizza delivery is great, but what else can drones do? Get ready for the drone invasion with the upcoming issue of #WOOLmagazine. #WOOL pic.twitter.com/OWYqnp6lmu
— Wipro (@Wipro) May 7, 2018
Wipro bagged the 7th position on our list for its updates regarding organizational growth and the WOOL magazine campaign.
• State Bank Of India
Great News for #SBI Customers! Charges for non-maintenance of #AverageMonthlyBalance (AMB) in #SavingsAccounts has been substantially reduced by upto 75%. Revised charges will be effective from 1st April 2018. Learn more: https://t.co/44g7XDAQv3#Announcement #AMB #MinimumBalance pic.twitter.com/VJBjXkM7aF
— State Bank of India (@TheOfficialSBI) March 13, 2018
SBI bagged the 6th position for its exemplary work on engaging the audience and use twitter for important announcements.
• Motorola India
Before you give your heart to the #motog6 & #motog6play, give a Heart or RT to this tweet to be the first one to be notified about the launch event, sale offers & more. pic.twitter.com/p4xmpJY7L8
— Motorola India (@motorolaindia) May 28, 2018
Motorola came 5th with its excellent work in product promotions with a lot of new products being brought to the Indian market this year alone.
• Xiaomi India
Before you give your heart to the #motog6 & #motog6play, give a Heart or RT to this tweet to be the first one to be notified about the launch event, sale offers & more. pic.twitter.com/p4xmpJY7L8
— Motorola India (@motorolaindia) May 28, 2018
Same as Motorola, Xiaomi used twitter to market its products, just that it did it better than Motorola.
• OnePlus India
That Red tho 😘
We're celebrating Republic Day this year by giving away the OnePlus 5T Lava Red to our fans! Here's all that you have to do –
1. Follow oneplus_india on Instagram – https://t.co/ulhi5WpJom
2. Like and share this post 👍
3. Write your Instagram handle below 👇 pic.twitter.com/2uWGJ4muHh— OnePlus India (@OnePlus_IN) January 24, 2018
The top three are all phone brands. The fierce competition between them is what led to such drastic improvements in twitter audience engagement in 2018. On 3rd position is OnePlus India.
• Samsung Mobile India
A film inspired by Ms. Sonal*, a Motor Neuron Disease patient. These patients lose their ability to move & speak. Samsung & Asha Ek Hope foundation are developing a personalised AI Voice assistant for Ms. Sonal* so her voice can live forever. #VoiceForever https://t.co/f4PsgkhQjZ pic.twitter.com/W5S24WleeF
— Samsung India (@SamsungIndia) September 14, 2018
Samsung Mobile bagged the 2nd spot.
• Honor India
❤ & RT this contest tweet NOW & we will give away a #Honor9N & #HonorPlay for every 1K RT & 5K Likes!
Get started fans! #YeDiwaliHonorWali pic.twitter.com/IqU5px5Asp— Honor India (@HiHonorIndia) October 22, 2018
With the best online marketing team, the quirkiest product launches and ad campaigns, Honor India stood 1st in our list.
