July 13th, 2023 – Dabur India, the country’s foremost Science-based Ayurveda company, proudly accepts a prestigious accolade at the ET Brand Equity Shark Awards 2023. The coveted award was bestowed upon Dabur’s Red Toothpaste brand for its exceptional Use of Outdoor Advertising in the East region. The campaign’s success was attributed to the impactful Durga Puja outdoor initiative, featuring the innovative Dabur Red AB LED Tunnel, skillfully executed by the regional agency, Team Karukrit.
Expressing profound gratitude, Mr. Subhodeep Roy, Business Head-East, Dabur India, shared, “We are deeply honored to receive this esteemed award. The triumph of our Dabur Red Toothpaste brand in the Use of Outdoor Advertising category is a testament to the unwavering dedication of our team and the fruitful collaboration with our regional agency, Karukrit. At Dabur, we continuously strive to surpass our latest endeavors and creatively engage our audience in a consumer-centric manner.”
He further added, “This special recognition inspires us to continue delivering impactful campaigns that resonate with our consumers. Our commitment to marketing excellence and innovation has consistently brought us closer to the hearts of our customers. This award solidifies our position as a strong brand in the East region,” said Mr. Sandeep Kr. Shah, Regional Marketing Manager – East, Dabur India.
Dabur India’s victory in the Use of Outdoor Advertising category stands as a testament to its innovative and effective marketing strategies. The compelling Durga Puja outdoor campaign, featuring the visually captivating Dabur Red Shri Amitabh Bachchan TVC displayed via LED Tunnel branding, succeeded in engaging the target audience and leaving a lasting impact.
With a rich legacy of 139 years in delivering quality products, Dabur India Ltd. remains one of India’s leading FMCG Companies. As the country’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company, Dabur India’s FMCG portfolio boasts nine Power Brands, including Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail, and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika, and Dabur Red Paste in the Personal & Oral Care space; and Réal in the Food & Beverages category.
