The love for Biryani needs no introduction. It is a dish that unites people from different cultures and age groups. Acknowledging this, Daawat came up with a unique concept of ‘World Biryani Day’ last year. The brand decided to dedicate the first Sunday of every July to Biryani lovers to express their adoration for this special dish. Last year, this unique occasion won the hearts of millions of people, and the brand launched some interesting activities this year as well.
About the World Biryani Day 2023
This time, Daawat took ‘World Biryani Day’ celebrations to the next level with a complete 360-degree digital campaign supported by TV ads, a Radio campaign, banner ads, collaborations with popular influencers, and much more! The promotion strategy has done wonders in raising awareness around this special day. The campaign encouraged Biryani lovers to come together and enjoy the Daawat World Biryani Day on 2nd July.
On-ground activities like the ‘Biryani Champions League’ also helped Daawat to amplify the campaign.
Not only this, Daawat launched a brand film that shows an employee telling his boss about World Biryani Day in a hilarious manner. Watch it below:
World’s Largest Biryani Tasting Session
Additionally, Daawat won the prestigious Guinness World Record award on Sunday as over 350 foodies tasted 3 different Biryanis at the same time during the ‘World Biyani Day’ event. Also, there was a Biryani Appreciation session where Mr. Vir Sanghvi took entire audience through topics like- the origin of Biryani, how to judge the best Biryani. During the event, Sudershan Singh Bhandari – Executive Chef – The Grand New Delhi Hotel and Residences, briefed audience about how varieties of Biryanis are different from each other.
With all these interesting activities, World Biryani Day has been a huge success and has become a memorable occasion for Biryani fans.
