Social media can be used as a great platform to create awareness for social benefits such as the road safety week. Every year brands, as well as government, try to highlight the seriousness of the issue by using creative social media campaigns.
On the occasion of Road Safety week 2018, which is being celebrated from January 11 to January 18, let us have a look how popular brands tried to make a difference with impactful social media posts
1. Reliance General Insurance
Reliance General Insurance engaged audience by asking them to spot the wrong things in the images related to road safety.
Is everything all right in this image? If not, then let us know in the comment section. #RoadSafetyWeek #ChildSafety #SafetyFirst pic.twitter.com/Mtg503c6Dn
— Reliance General (@RelianceGenIn) January 16, 2018
Can you figure out what’s wrong in this image? Tell us if you can. #RoadSafetyWeek #ChildSafety #SafetyFirst pic.twitter.com/PvBNyURlHc
— Reliance General (@RelianceGenIn) January 17, 2018
2. Volkswagen
Volkswagen reminded people that it is not safe to use mobile while driving.
Just a gentle reminder.#RoadSafetyWeek #Volkswagensafety #RoadSafety #slowdown pic.twitter.com/SNZJqbKoMy
— Volkswagen India (@volkswagenindia) January 12, 2018
3. Ceat
Ceat promoed road safety week through kids telling their dads not to drive above the speed limits on roads.
CEAT aims to promote #RoadSafetyWeek through kids, telling their dads not to overspeed on roads. Get your 'Drive Safe Dad' Bobblehead today: https://t.co/ugfyYIYtsb pic.twitter.com/ZgWaH8SoId
— CEAT TYRES (@CEATtyres) January 16, 2018
4. Essar Petrol Pumps
Essar Petrol Pumps suggested that respecting the traffic signal will not only save you from fines but will also save your life.
Respecting the #traffic signal will not only save you from fines but will also save your life. #RoadSafetyWeek pic.twitter.com/lmvqw5T7Rl
— Essar Petrol Pumps (@essarpetrolpump) January 17, 2018
5. Hindustan Petroleum Corporation Limited
According to Hindustan Petroleum one can enjoy rides on roads with peaceful and calm minds.
Being relaxed with a calm and peaceful mind can help you enjoy your drive #RoadSafetyWeek #RoadSafetyStartsWithYou pic.twitter.com/v0kyWKCI8D
— Hindustan Petroleum Corporation Limited (@HPCL) January 17, 2018
6. PCRA India
Road safety is a state of mind.
Road safety is a state of mind. Be alert today and everyday.#RoadSafetyWeek pic.twitter.com/lA69PJVSPb
— PCRA India (@pcraindia) January 11, 2018
7. Hero Electric
If aunts can follow the lane then why can’t you?
Not following the lane doesn’t make you a rebel, it makes you unsafe. #RideLikeAHero and stay in your lane while riding!#RoadSafetyWeekhttps://t.co/WoEJ8uXKAF pic.twitter.com/o2HxvHPWBv
— Hero Electric (@Hero_Electric) January 17, 2018
