When we talk about KitKat, the image of someone snapping its finger into two parts comes to our mind. Leveraging this iconic positioning and brand ritual, the brand has come up with an exciting campaign that encourages everyone to have a try at snapping a KitKat finger into two equal parts – the #SnapInHalf challenge. … Continue reading KitKat’s Latest Campaign Creatively Encourages Everyone To Snap A KitKat Finger Into Two Equal Halves