Inside WPP OpenDoor’s Emotional AI Play That’s Changing How India Watches Amazon Prime Video
In India’s saturated streaming market, viewers often spend more time scrolling through titles than actually watching ...
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Tag: WPP OpenDoor
This Week’s Top 7 Campaigns That Turned Simple Moments Into Strong Messages
This week’s campaigns once again proved that when brands tap into cultural cues, emotional undercurrents, and ...
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WPP OpenDoor & Prime Video Launch Emotion-First Content Discovery Powered By Mood & Meals
WPP OpenDoor, the dedicated WPP team for Amazon, has launched two AI-powered discovery campaigns for Prime ...
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Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics
Having partnered with Amazon to create a dedicated unit to innovate, collaborate and drive meaningful impact ...
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