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Think ROI’s Parent Co- Ventes Avenues Strategically Partners With Trophée To Redefine Gaming Commerce

TBWAIndia Wins Creative Mandate For Tata AIG’s Health Insurance Portfolio

RoshanSpace Brandcom Files Legal Petition Challenging Arbitrary Allocation Of Railway Hoarding Sites

Digidarts Bags Performance Marketing Mandate For FMCG Major- Dabur

Verve Media Wins Valvin Nutraceuticals’ Social Media Mandate

Indian Adex To Grow 7% In 2025 To Reach Rs 1,64,137 Cr: GroupM India TYNY 2025

Expanding Into Video Production & Impactful Storytelling, iCubesWire launches iCubesWire Films

Education Sector Radio Ad Spend Jumps 38% In 2024: Excellent Publicity

Lodestar UM Launches Full Colour Media Proposition To Help Brands ‘Stand Against Bland’
Marketing

Netcore Cloud Appoints Sprinklr’s Nishant Arora As SVP- Marketing

Ormax Media Launches Brand Lift Measurement Tool ‘Ormax Mpact’

Health, Pharma & Personal Care To Be Next Huge Categories Driving Consumption In Quick Commerce: Atique Kazi

Delhivery Appoints Vani Venkatesh As Chief Business Officer

Sandeep Karwa Steps Down As Flipkart Ads Vice President After 13 Years

Lighting Brand Signify Onboards Rashmika Mandanna As New Brand ambassador

Amit Doshi To Part Ways From Britannia Industries As CMO After Three Years

AI, Authenticity, Attention: The New Rules of Content in 2025

Motilal Oswal Financial Services Reinvents Its Legacy To Come Up With New Brand Identity
Media

BBC Studios & Banijay Asia Ink Production Partnership In India

Abhay Ojha Joins iTV Network As CEO- TV, Print, Digital & Sports League Business

Disney Star’s Chandan Das Joins JioStar As AD Of Digital & TV Revenue Generation- South

Quint Digital Sells ‘Quint Hindi’ YouTube Channel For Rs 39.5 Lakh

1st Edition Of WAVES Summit To Be Held From May 1-4 In Mumbai

Netflix India Elevates Swati Sapna To Director- Unscripted

RVCJ Digital Media & Salt Media’s ‘First Copy’ Gears Up For Release On Amazon MX Player

Radio’s Average Ad Volume Per Station Grew By 80% In 2024 Compared To 2020: TAM AdEx

Gayatri Yadav Joins Reliance Industries As Group CMO & EVP Strategic Initiatives
Business

Raymond Lifestyle’s Sunil Kataria Steps Down; To Join Godrej Agrovet As CEO & MD- Designate

ITC To Expand Footprint In Frozen & Ready-To-Cook Foods With Prasuma Acquisition

Snap Inc Elevates Its APAC President Ajit Mohan To Global Chief Business Officer Position

The Good Glamm Group’s Co-Founder Priyanka Gill Launches New Fine Jewellery Venture- Coluxe

Fixderma Expands Into Babycare, Launches Skincare Products For Newborns Under ‘Hoopoe’

Allied Blenders and Distillers Acquires Fullarton Brands To Further Boost Super-Premium Spirits Portfolio

Quest Retail Elevates Shriti Malhotra To Executive Chairman, Rahul Shanker As Group CEO

Shalin Bhatt Rejoins Zomato; To Succeed Sankalp Kathuria As Head Of Dining Out Business

Paytm Payments MD & CEO Nakul Jain Moves On
What’s Buzzing

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget

Patriotism Meets Creativity As Brands Turn Republic Day Into A Storytelling Canvas

Auto Expo 2025: Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
AI, Authenticity, Attention: The New Rules of Content in 2025

The Agency Business Dilemma: Navigating Talent Challenges

How Useful Garbage Creations Is Redefining Creativity In Ad Films

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

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Tag: Star

If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

Marketing

If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

by Sakshi Sharma

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, ...

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How Will Cricket Viewing & Advertising Shift in India After The Reliance-Disney Merger?

Media

How Will Cricket Viewing & Advertising Shift in India After The Reliance-Disney Merger?

by Sakshi Sharma

In a country where cricket is not just a sport but a religion, the merger between ...

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