Tag: report

Traditional media continues to dominate the advertising playbook of India’s agriculture sector, with print media capturing ...

Agentic AI is fast becoming the new operating system for marketing. Unlike traditional AI, which offers ...

The BFSI sector continued its upward trend in advertising during 2024, with ad volumes and impressions ...

JioStar, in partnership with Media Partners Asia (MPA), has released its ‘TATA IPL 2025: A Year ...

GroupM, WPP’s media investment group, in collaboration with Kantar, a marketing data and analytics company, today ...

CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that ...

The Indian Premier League's (IPL) business value has surged by 6.5%, reaching $16.4 billion in 2024, ...

In the 17th season of the Indian Premier League (IPL), spanning 55 matches, the number of ...

Women working with gender equality leading organisations have three times higher loyalty, productivity, motivation, and belongingness ...

E-commerce topped influencer marketing spending at 27%, in 2023, followed by FMCG with 20%, according to ...