BARC India Initiates Forensic Audit After Malayalam Channel Flags Alleged TRP Irregularities
BARC India has launched an independent forensic audit following a report by Malayalam news channel Twentyfour ...
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Tag: Partho Dasgupta
Partho Dasgupta: The growing popularity of influencer marketing over traditional marketing methods
Influencer marketing, a type of advertising that makes use of social media influencers' fame and power, ...
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