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Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

Ipsos Launches Ad Testing Solution Creative|Spark AI In India

Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate
Marketing

CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market

Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India
Media

JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

JioStar Onboards 20 Sponsors For TATA IPL 2025

Angad Bhatia Joins As CEO Of Firstpost & Creator18

If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx
Business

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition
What’s Buzzing

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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Tag: Mattel

Brand Journey

How A Picture Frame Company Catapulted to Brand Mattel Inc.

by Zainab Kantawala

August 29, 2023

A few brands/companies start with a different business idea and end up with another one becoming ...

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5 Best Selling Toy Companies Of All Times In India

Marketing

5 Best Selling Toy Companies Of All Times In India

by Eva R Sachdeva

We've all had colourful childhoods, thanks to the variety of toys each one of us have ...

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