7 In 10 Rural Consumers Engage With Online Media, 28% Rise Since 2022: GroupM & Kantar Report
GroupM, WPP’s media investment group, in collaboration with Kantar, a marketing data and analytics company, today ...
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Tag: Kantar Report
Parle Becomes Most Chosen In-Home FMCG Brand For Record 12 Years In Kantar Brand Footprint India 2024
As Kantar releases the 12th edition of its Brand Footprint India Report 2024, Parle has once ...
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Google, Tata Motors, Amazon, Jio & Apple Top Kantar’s Most Inclusive Brands In India List
Falling in line with the brand world making strides in the landscape of Diversity, Equity and ...
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Ads That Perform Well In TV Have Only 50% Chance Of Performing Well In Digital: Kantar Creative Effectiveness Report
After testing and analysing over 12,000 creatives for its clients across the globe, of which 11% ...
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