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Tag: festive consumer behavior

Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale Keyur Dhami, WebEngage, festive consumer behavior, martech India, AI-powered personalisation, omnichannel marketing, customer journey mapping, lifecycle campaigns, hyper-personalisation, festive marketing strategies

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Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale

September 1, 2025

India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with ...

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