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The Advertising Club To Host 24th Effie India Awards On January 24, 2025

Collective Artists Network’s Big Bang Social App Launches Creator Platform ‘Linkit’

87% Delhiites Say Political Ads Have No Impact On Their Poll Choice In Delhi Elections: iCubesWire

Print Media Captures 73% Of Jewellery Ad Spends In 2024: Excellent Publicity & TAM Media

How Useful Garbage Creations Is Redefining Creativity In Ad Films

The One Club Adds AI Discipline For The One Show 2025; To Conduct AI Conference in May

C Com Digital Wins Digital & Print Marketing Mandate Of Rushi Ventures

Indian Creative Women Calls Young Women & Non-Binary Creatives For Portfolio Evening 2025

Schbang Appoints LS Digital Group’s Dipshika Ravi As National Creative Director- Digital
Marketing

Madison Turnt, Bengaluru Appoints Siddhartha Menon As Deputy General Manager

Drywall & Ceiling Solutions Co Knauf India Appoints Vijay Mishra As Commercial Director

Tata Group’s Voltas Appoints Crompton Greaves’ Pragya Bijalwan As It New Head of Marketing

Third Wave Coffee Appoints Akshat Arora As Marketing Director

Nykaa Ropes In Rasha Thadani As Brand Ambassador For Nykaa Cosmetics

To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers
Media

Warner Bros. Discovery Brings Back ‘Professional Fighters League’ As An Exclusive Broadcast In India

FanCode Elevates Mandela Kiran To Vice President- Strategy & Partnerships

Zee’s Q3 Profit Surges Nearly Threefold To Rs 164 crore

Mirzapur S3 Becomes 2024’s Top Hindi Web-Series With Over 30 Million Views; Bigg Boss OTT S3 Tops Unscripted Category: Ormax

Zee Files $8 Million Counterclaim In ICC Media Rights Dispute With Star India

Zee Entertainment Appoints Divya Karani As Independent Director

FICCI Frames Onboards Ayushmann Khurrana As Brand Ambassador

How India’s Streaming Platforms Are Redefining Entertainment Consumption

CloudTV Expands Content Lineup, Partners With Aha TV, Mask TV, JOJO, KLiKK, NeoTV+ & TravelXP
Business

HUL To Acquire 90.5% Stake In Skincare Startup Minimalist By Q1FY26

HUL Board Approves Demerger Of Its Ice Cream Business Into Kwality Wall’s

Hindware Appoints Nirupam Sahay As CEO For Its Bath & Tiles Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
How Useful Garbage Creations Is Redefining Creativity In Ad Films

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

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Tag: brands’ relevance cycle

Increasing Consumer Expectations & Shorter Relevance Lifecycles Drive Proactive Rebranding In India: Ashish Mishra

Advertising

Increasing Consumer Expectations & Shorter Relevance Lifecycles Drive Proactive Rebranding In India: Ashish Mishra

In the past one year, we have seen some of the very popular brands across categories ...

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