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The All New SNICKERS Peanut Brownie Swoops In As The Ultimate Hunger Hero In Latest TVC

HDFC Bank Launches #WaterWonders Campaign To Promote Water Conservation On World Water Day

Rapido Unveils New Logo & IPL Campaign With A 5-Minute Ride Guarantee

Ananya Panday & Lakshya Spark Romance In The Hide & Seek’s New Campaign

ABBY One Show Awards 2025 To Take Place At Goafest From May 21-23 With 3 New Categories In Media ABBYs

Kshema General Insurance Unveils “Kshema Secure Hands” Campaign Driving Fan Engagement Contest

Madison Media Infinity Wins Traditional & Digital Media AOR Of Samsonite India

Domino’s Expands Its Menu With The Big Big 6-in-1 Pizza With New Ad Campaigns

Shoaib Akhtar Joins The Banter With A Hilarious Reply To Virender Sehwag In FWD By Myntra’s Latest Campaign
Marketing

Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

Hindalco Unveils New Identity; Plans To Invest Rs 45,000 Cr For Next Gen High Precision Engineered Products

Hexaware Appoints Rahul Dravid As Cultural Ambassador

Third Wave Coffee Partners With Royal Challengers Bengaluru As Its Exclusive Coffee Partner For IPL 2025

Rajasthan Royals & FanCode Strengthen Partnership To Deliver Exclusive Digital Content & Official Merchandise for IPL 2025

Nothing Teams Up With Royal Challengers Bangalore As Associate Sponsor For IPL 2025

Ludic Partners With Chennai Super Kings As Official Footwear Partner For IPL 2025

Bumble Inc. Elevates Pracheta Mazumdar To Marketing Lead
Media

DGGI Cracks Down On Illegal Gaming, Blocks 357 Websites Ahead Of IPL 2025

Birla Opus Paints Partners With JioStar To Launch ‘Indian Colours League’ For IPL 2025

PUMA Becomes Official Partner Of The Premier League

Times Network To Merge Mirror Now Into Times Now

JioStar Set To Unveil Its 2nd Edition Of ‘Brand Spotlight’ To Boost Advertiser Engagement During IPL 2025

CNN-News18 Unveils Enhanced Viewer Experience Focused On Impactful Storytelling

Dish TV Watcho Partners With Cloud TV OS To Bring Seamless Smart TV Entertainment

BCCI Calls Apex Council Meeting After Health Ministry Pushes For Tobacco And Alcohol Ad Ban In IPL

Livfast Becomes Official Energy Partner Of Delhi Capitals For Upcoming Cricket Season
Business

DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

Evocus Expands Its Beverage Portfolio With The Launch Of World’s First Ever ‘Black Soda’

Taboola Completes 10 Years In Serving Advertising On Microsoft Properties Including MSN, Edge Browsers, And Windows Experiences

CloudTV And MediaTek Partner To Deliver Compliant Android-based TV Operating Systems In India

Billion Electric Mobility Elevates COO Sanjeev Kulkarni To CEO Role

Alphabet In Talks To Buy Cloud Security Firm Wiz For $33 Billion

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations
What’s Buzzing

Brands To Invest Rs 550 Crore In Influencer Marketing During IPL 2025: Qoruz

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
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Batting For Retention: How Brands Can Leverage IPL Mania To Drive Customer Loyalty & Profits

SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

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Tag: BARC

BARC India's Dolly Jha Steps Down As Chief Of Product & Research

Media

BARC India’s Dolly Jha Steps Down As Chief Of Product & Research

January 27, 2025

Dolly Jha, who served as the Chief of Product and Research at Broadcast Audience Research Council ...

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Times Now Registers 40% Market Share On Counting Day & Counting Time During Maharashtra-Jharkhand Elections

Media

Times Now Registers 40% Market Share On Counting Day & Counting Time During Maharashtra-Jharkhand Elections

December 6, 2024

Registering a 40% market share in the electoral coverage landscape as well as a 48% viewership ...

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Times Now Secures 31% Market Share During Lok Sabha Election Season

Media

Times Now Secures 31% Market Share During Lok Sabha Election Season

Times Now secured 31% market share (Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23'24) during the ...

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CNN-News18 Captures 41.1% Market Share On Counting Day: BARC

Media

CNN-News18 Captures 41.1% Market Share On Counting Day: BARC

According to the latest data by the Broadcast Audience Research Council (BARC), CNN-News18 has emerged as ...

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Dr Bikramjit Chaudhuri Joins BARC India As Chief Of Measurement Science & Analytics

Media

Dr Bikramjit Chaudhuri Joins BARC India As Chief Of Measurement Science & Analytics

Broadcast Audience Research Council (BARC) India has appointed of Dr Bikramjit Chaudhuri as its new Chief ...

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Top 10 Brands & Advertisers For 47th Week Of 2022: BARC

Advertising

Top 10 Brands & Advertisers For 47th Week Of 2022: BARC

by Rinie Wilson

December 7, 2022

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that ...

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Advertising

Top 10 Brands & Advertisers For 46th Week Of 2022: BARC

by Rinie Wilson

November 30, 2022

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that ...

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Top 10 Advertisers & Brands For 45th Week Of 2022: BARC

Advertising

Top 10 Advertisers & Brands For 45th Week Of 2022: BARC

by Rinie Wilson

November 21, 2022

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that ...

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Advertising

Harpic Power Plus Named The Top Brand For Week 40 Of 2022: BARC India

by Rinie Wilson

October 18, 2022

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that ...

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Top 10 Most Viewed Channels In India For 15th Week Of 2022: BARC

Advertising

Top 10 Most Viewed Channels In India For 15th Week Of 2022: BARC

by Rinie Wilson

Television channels have been working really hard to keep the highest viewership. With people spending more ...

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