JioStar Entertainment has announced the launch of ‘The Collective’, a thought-leadership series aimed at bringing together industry voices to exchange perspectives, share insights, and drive conversations shaping the future of advertising in entertainment in India.
The premiere episode of the series has featured a distinguished panel of marketing leaders including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s), and Jiteen Aggarwal (Hettich India) in conversation with Jai Lala (Zenith India).
The panel has discussed the rise of Connected TVs as the central screen in Indian households, the measurability of CTV campaigns, the growing role of OTT in digital adoption and co-viewing, and how brand-safe environments on OTT platforms have delivered stronger advertiser value.
The Collective has been positioned as an ongoing series that will continue spotlighting conversations with brand leaders, marketers, and industry experts to decode the rapidly evolving advertising and entertainment ecosystem.
