How Fenty Beauty Went Viral With Super Bowl Without Spending On Advertising
"Rihanna's move to hijack her Super Bowl performance to feature an ad for Fenty Beauty did...
Case Studies
How Shark Tank India’s Marketing Strategy Made Everyone Speak About Entrepreneurship
Shark Tank India's marketing approach for the most recent season capitalizes on the show's and the...
How Shaadi.com Transformed The Way We Look At An Arrange Marriage Setup
The first name that comes to mind when thinking of marriage portals, is undoubtedly Shaadi.com. This...
How MasterChef India’s Campaign Strategy Ensured Its Success Even Before The Launch
MasterChef India, For many Indians, food is our love language. No matter which part of the...
How The Makers Of Bhediya Created The Right Amount Of Buzz
India has seen many creature comedy -horror movies. And the newest addition to this list is...
How KitKat Became Popular In Japan With Its Adaptation Strategy
We all have had that one moment in our lives, where we have patiently sat down,...
How ‘Jug Jug Jeeyo’ Ensured Its Success Way Before Its Release
Karan Johar's Jug Jug Jeeyo has garnered a lot of appreciation. In its first week, the...
How Burger King Turned Athletes Biting Into Their Medals Into A Unique Marketing Campaign
Have you ever wondered why athletes have a habit of biting their medals? Burger King Belgium...
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