India Saw 163% Surge In Revenue From Contextual Marketing Campaigns In 2024: WebEngage Report
WebEngage, a full-stack retention platform and B2B SaaS company, has released its Global Trends and Benchmarks ...
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The Art Of Contextuality In Marketing
In a world where consumers are bombarded with thousands of marketing messages daily, standing out requires ...
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking ...
Channel Factory Launches Intelligence Suite & AI Tools To Maximise Ad ROI & Contextual Precision
Channel Factory, the global brand suitability and contextual advertising platform, has introduced Channel Factory Intelligence, along ...
Far From Being ‘Dead’, Email Is The Backbone Of Sustainable, High‑Impact Marketing: CleverTap’s Jacob Joseph
In a digital marketing landscape brimming with emerging channels and evolving consumer behaviours, one format continues ...
Motivator Secures Performance Marketing Media Mandate For Zepto
Motivator, GroupM’s specialised agency has been appointed as the Performance Marketing Media partner for Zepto. Motivator ...
Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service
With the CES 2025 taking place at The Sphere in Las Vegas, Amazon Ads has unveiled ...
Mondelēz International Partners With Accenture & Publicis Groupe To Enhance AI-Driven Marketing Capabilities
Working in collaboration with Accenture and Publicis Groupe, Mondelēz International has announced the launch of its ...
Comscore & FreeWheel Forge Partnership For Privacy-Resilient CTV & Contextual Advertising
Proximic by Comscore and FreeWheel have entered into a partnership to support privacy-resilient ID-free audiences for ...
Making Impossible Possible: How Being Brave Coupled With ‘Right’ Idea & Technology Makes ConTech Marketing Magical
In a session titled ‘ConTech Marketing: Content gets a Tech Makeover’ at GroupM Brew, Ogilvy’s Sukesh ...
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