MutualFundWala has awarded its performance marketing mandate to Team Pumpkin. Under the mandate, the agency has been tasked with managing the platform’s performance marketing initiatives to support digital growth, customer acquisition, and investor engagement.
As part of the partnership, Team Pumpkin has taken responsibility for end-to-end performance marketing activities, including paid media strategy, campaign execution, and conversion rate optimisation across digital platforms. The agency has focused on driving investor registrations and SIP conversions while expanding MutualFundWala’s online presence.
Founded in 2005, MutualFundWala has offered investment options across equity, debt, Gold Funds, Silver Funds, and international funds, including China-focused offerings. The platform has positioned itself as a destination for investors seeking diversified mutual fund investment opportunities.
The mandate has been handled by Team Pumpkin’s Gurugram office.
Shashi Kant Bahl, CEO and Founder, MutualFundWala, said, “We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country.”
Swati Nathani, Co-founder, Team Pumpkin, said, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”
