Santoor has appointed Tilt Brand Solutions as its Creative Agency on Record (AOR). The brand has partnered with the agency to handle marketing, brand communication and content across media platforms.
The mandate has included developing and executing campaigns aimed at strengthening relevance among existing consumers while expanding reach across new geographies, segments and channels.
The collaboration has marked a strategic move to support Santoor’s next phase of growth in a competitive and evolving market.
“We are pleased to partner with Tilt Brand Solutions for Santoor. As the brand continues to evolve and engage with a new generation of consumers, it is important to bring in fresh thinking and strong creative capabilities. Tilt’s understanding of the category and their approach to storytelling aligns well with our vision for Santoor, and we look forward to building a strong and impactful association together.”, S. Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care and Lighting
“This appointment is hugely exciting and comes with a great sense of responsibility. Santoor is an iconic brand with a strong legacy, and we are committed to strengthening its relevance and reach. We look forward to bringing our collective experience and expertise across strategy and storytelling to do justice to Wipro’s faith and confidence in us.” — Joseph (Joe) George, Chairman and CEO, Tilt Brand Solutions
